CAMPAIGN MANAGEMENT
Capitol Link, Inc. is an experienced political consulting firm. In statewide and local elections, our firm has managed all
of the complex issues and pressures of a modern campaign. Volunteer development, voter group targeting, fund raising, and media
consulting are all part of the package of services offered to the candidate.
STRATEGIC PLANNING
A successful campaign must begin with a solid method of determining voter awareness of the candidate, identifying magnet and
wedge issues for the state or district, and evaluating the resources of the campaign. Capitol Link, Inc. combines knowledge of
current issues with practical experience and thorough research to produce a campaign plan that gives the candidate a firm target
and a road map for victory.
DIRECT MAIL
This medium of advertising and fundraising requires a methodical approach and a clear understanding of the goals of the mailing.
Capitol Link, Inc. has used direct mail as an integral part of its campaign plan wherever feasible. We produce hard hitting mail
pieces designed to win votes or produce contributions. The most up-to-date lists are used and care is taken to target and qualify
the recipients to achieve maximum impact.
SURVEY RESEARCH
Capitol Link, Inc. has a close working relationship with nationally known and respected polling firms. In conjunction with these
firms, we will design and provide the best in survey research, either in benchmark surveys, focus groups, or tracking polls. Using
only the latest in telephone and other interview techniques, the candidate can be assured that the results are accurate and reliable.